Vision and Mission


A responsible gambling environment through accessible programmes that manage and minimise the potential harmful effects of gambling in South Africa


The mission then seeks to succinctly identify what the organisation does, why, and for whom – its strategic focus in support of the public, industry and the regulators.

In achieving its vision, the Foundation defines its mission as follows:

To grow awareness of responsible gambling and to ensure that the potential negative and harmful effects of gambling are managed and minimised, through an integrated and well-managed programme of:

  • Problem gambling prevention.
  • Integrated and comprehensive treatment and counselling.
  • Advocacy and stakeholder mobilisation; and
  • Research and knowledge application